Marketing Metrics You Should be Paying Attention To

Marketing Metrics You Should be Paying Attention To

With the current digital age, marketing metrics provide valuable information to any type of business. Gone are the old days where businesses had to place adverts in newspapers and hope that people will see them or carry out informal customer-polls. Now, you can easily track and analyze if your marketing strategy is working in real time. Some of the marketing metrics you should be paying attention to include:


Tracking your website’s traffic is important especially if you want to develop a marketing campaign that is effective. In order for you to be able to gauge correctly which marketing methods are working and which ones are not, you need to pay attention to web-traffic. Google Analytics is a great tool that you can use to check demographics, bounce rates and page views. The more you understand what your site’s traffic is, the better and easier it will be for you to understand your target audience.  Here is a tutorial on using Google Analytics.

Social Media Reach

Social media is the most used marketing tool in the current digital age. There is great potential as well as influence when it comes to social media.However, it’s important for you to know which type of social platforms will give you the best Return On Investment. Currently, most social-media platforms provide marketing tools which company pages can use to track their marketing metrics. For example, Twitter has Analytics Dashboard while Facebook has Insights. These kinds of marketing tools help to keep track of your content’s social reach.

Time Spent on Website or Page

What does time spent on your page or website measure? Time spent is used to measure the duration a user has spent on your site whether as a whole website or a single webpage. Depending on the kind of content your website contains, it is important for you to know that the elements you want your visitors to see are being seen.

Although time spent on page or website is one of the most under-utilized marketing metrics, it’s a crucial metric if you are starting a new blog, launching a new service/product or if you are directing visitors to a specific landing-page. If your content is engaging or your product is good, you will notice an increase in the amount of time that people spend on your website. If the content is less engaging and boring or it’s not what your visitors expected then the time that’s spent on your site will stay the same or it may decrease.

Conversion Rates of Landing Page

In order for you to know which landing-page contains the best conversion-rate, you need to track exit rates, bounce rates, conversion rates and click-through rates. Combining these metrics will give you a better picture of what elements are working and which ones are not.

How to Write a Great Call to Action

How to Write a Great Call to Action

One of the most difficult parts of a successful marketing campaign is writing a good call to action.  Writing an effective call to action is an art and even the most experienced marketing gurus struggle with it.  So don’t expect to get it right the first time, it may take a couple of tries and some beta testing before you get the ideal call to action.  You can make the process a little easier, here is how to write a great call to action.

Put it Right Above the Fold

Attention spans are short!  Your website visitors have neither the time nor the inclination to spend time scrolling through your site, so guide them where you want them to go right from the beginning.  Above the fold means that the call to action is at the top portion of the website and they don’t have to do any scrolling to get to it.

Address a Problem

If you want to establish a connection with a potential customer then you need to convince them that you are there to solve a problem for them.  It doesn’t matter how good your product or service is if a potential customer doesn’t feel they need it.

Find an Emotional Connection

Business people and consumer both make buying decisions based on emotion rather than cold logic. You need to tell them a story that they can relate to, that will help you to create a relationship.  Human beings relate when they have shared experiences.

Use Plain English

Marketers tend to get caught up in industry jargon, don’t do that when it comes creating an effective call to action.  Use plain language, good call to actions are simple things like “click here” or “call us today”.

Offer Some Incentives

Some of the best call to actions give the customer something in return for taking action.  Give them the chance to get a free report in exchange for an email, make the freebie something that your potential customer will want.  You need to pique their curiosity.

An effective call to action is so effective your customer gets from point A to point B smoothly.  It needs to be a seamless transition from landing on your webpage to getting where you want them to go.  Writing and effective landing page, with the right call to action is an art.  Effective landing pages can dramatically improve the conversions on your website and turn those browsers into paying customers.

Advantages of Being a Lawyer

Those who are interested in working as attorneys may find that there are numerous benefits to obtaining a legal degree and launching a career in personal injury lawyers. The benefits of working as a lawyer include, but aren’t limited to:

Enjoy Arguing and Debating
Professionals that enjoy arguing and debating on a daily basis may find that they’re very happy working as lawyers. This allows them to debate everything constantly while getting paid a good salary to do so. If you want a job that you’ll like on a daily basis, and you enjoy debating your friends and family about a host of issues, this may be the perfect career for you. You can argue to your heart’s content, without getting criticized for it or being told that you’re being contrary. Instead, you’ll be supporting your family and securing their future by doing so.

Financial Rewards
In addition, being an attorney provides individuals with quite a few financial rewards. The career requires a good bit of work, but it also comes with a great salary and benefits package that improves the higher up an individual gets in the firm. For those who are dedicated and work hard at their jobs, it’s possible to earn an excellent salary working as a lawyer, and the legal field is full of opportunity.

Mental Stimulation
For people who like to be challenged by their career, working as a lawyer is an excellent fit. These individuals will find that each new case is a puzzle to solve and that they can work out the facts of each while carefully putting all of the details together. This type of mental stimulation is a great way for highly intelligent people to stay mentally stimulated and at the top of their game while building a career that they love.

Wide Selection of Career Choices
After obtaining a law degree, you’ll have a wide variety of career options available, such as working as a defense attorney, a prosecuting attorney, a corporate attorney, and more. Basically, an individual can decide what type of specialty they’d like to have and then work in that field. Even better, the career field can be changed if you decide you don’t like working in a specific area, so you’re not tied down to practicing a specific type of law.

People who are interested in becoming lawyers may find that the career is quite demanding, but also well worth the time that they invest. A legal career allows a person to earn a great deal of money, serve the public in some form, argue and debate for a living, use their intellect as much as they’d like to, and build a career and a reputation in the community that they can be proud of. Working as an attorney essentially means the chance to build the life that an individual wants, on their own terms. If you feel like you have the dedication to complete law school and launch your own firm, this may be a good career for you.

Searching for the Best Acting School in New York City

New York City is where dreams come true and many people flock to the city with hopes of becoming an actor or actress. If you’re one of those people, then you’ll want to consider going to an acting school in NYC. With that said, here are a few tips for searching for an acting school in NYC.

1. Use The Internet- First things first, you want to jump online and search for acting schools in NYC and then you’ll want to take a look at 5-6 of them, at the very least. There are many acting schools in the city, so finding 5-6 of them that you can compare will be easy. If any of the schools don’t appeal to you, then make sure you go back online and start again.

2. Types Of Classes/Courses Offered- When looking at acting schools, you want to find out what kind of classes they offer. If you have already accumulated experience as an actor, but you want to learn more, then find an acting school that offers intensive courses. If you’re brand new and have little to no acting experience, then find a school that offers courses catered to beginners like in There are schools that cater to experienced acting professionals and there’s ones that cater to beginners and then there are acting schools that have courses for people with all kinds of levels of experience.

3. Success Stories- One of the things you want to do is find out what kind of success stories are out there about the acting schools you’re searching for. Have a look at the schools website because they should have a section somewhere that tells you about the success stories or they may have a portfolio for you to look at. The more success stories a school has, the better, but do try to find out if they offer you a bit of support upon graduating. The best acting schools do offer some sort of support for a little bit of time, once you have graduated.

4. Read Reviews- Take time to read reviews. Don’t base your decision to enroll in an acting school solely on reviews. As a general rule of thumb, the more positive reviews an acting school has, the better. Stay away from the schools that have far more negative reviews than positive ones.

5. Research Reputation- Research the reputation of each schools. You can do this by reading reviews on third-party websites and by going to their Facebook pages and other social media sites they are on. All it takes is a few minutes of your time to get an idea if an acting school in NYC has a good reputation, no reputation or a bad one. Obviously you want to steer clear of the bad ones.

The success of your career may very well ride on which acting school you decide to enroll into. The above tips should help you find and choose the right acting school in NYC. All you need to do now is keep the above in mind and start looking for acting schools in the city.