Marketing Metrics You Should be Paying Attention To

Marketing Metrics You Should be Paying Attention To

With the current digital age, marketing metrics provide valuable information to any type of business. Gone are the old days where businesses had to place adverts in newspapers and hope that people will see them or carry out informal customer-polls. Now, you can easily track and analyze if your marketing strategy is working in real time. Some of the marketing metrics you should be paying attention to include:

Traffic

Tracking your website’s traffic is important especially if you want to develop a marketing campaign that is effective. In order for you to be able to gauge correctly which marketing methods are working and which ones are not, you need to pay attention to web-traffic. Google Analytics is a great tool that you can use to check demographics, bounce rates and page views. The more you understand what your site’s traffic is, the better and easier it will be for you to understand your target audience.  Here is a tutorial on using Google Analytics.

Social Media Reach

Social media is the most used marketing tool in the current digital age. There is great potential as well as influence when it comes to social media.However, it’s important for you to know which type of social platforms will give you the best Return On Investment. Currently, most social-media platforms provide marketing tools which company pages can use to track their marketing metrics. For example, Twitter has Analytics Dashboard while Facebook has Insights. These kinds of marketing tools help to keep track of your content’s social reach.

Time Spent on Website or Page

What does time spent on your page or website measure? Time spent is used to measure the duration a user has spent on your site whether as a whole website or a single webpage. Depending on the kind of content your website contains, it is important for you to know that the elements you want your visitors to see are being seen.

Although time spent on page or website is one of the most under-utilized marketing metrics, it’s a crucial metric if you are starting a new blog, launching a new service/product or if you are directing visitors to a specific landing-page. If your content is engaging or your product is good, you will notice an increase in the amount of time that people spend on your website. If the content is less engaging and boring or it’s not what your visitors expected then the time that’s spent on your site will stay the same or it may decrease.

Conversion Rates of Landing Page

In order for you to know which landing-page contains the best conversion-rate, you need to track exit rates, bounce rates, conversion rates and click-through rates. Combining these metrics will give you a better picture of what elements are working and which ones are not.